PRIVACY POLICY
This Privacy Policy explains how IS E-COMMERCE, trading as Premium Athletics, collects, uses, stores and shares personal information when you visit or make a purchase from www.premiumathletics.co.uk (the “Site”).
IS E-COMMERCE is the organisation responsible for your personal information.
Company registration number: 17339597
Registered office: [INSERT REGISTERED OFFICE ADDRESS]
Email: info@premiumathletics.co.uk
PERSONAL INFORMATION WE COLLECT
When you visit or use our Site, we may automatically collect certain technical information about your device and how you use our website. This may include your IP address, browser type, device information, time zone, pages or products viewed, referring websites and information about how you interact with the Site.
We use cookies and similar technologies to operate our website, provide essential functionality, understand how our website is used and improve your experience. Some cookies are necessary for the website to function, while others may be used for analytics or other purposes where permitted by law.
When you place or attempt to place an order, we may collect information needed to process your purchase, including your name, billing address, delivery address, email address, telephone number, order details and payment information.
Payment information is processed through our payment service providers. We do not generally store your full payment card details ourselves.
We may also collect information that you provide when you contact us, make an enquiry, request customer support, submit a review or otherwise communicate with us.
HOW WE USE YOUR PERSONAL INFORMATION
We may use your personal information to:
• process and fulfil your orders;
• arrange payment, delivery and order confirmation;
• communicate with you about your orders, enquiries and customer service requests;
• deal with returns, refunds, complaints and other customer service matters;
• prevent and detect fraud, misuse and security threats;
• operate, maintain and improve our website and services;
• understand how visitors use our website and improve its functionality;
• comply with legal and regulatory requirements; and
• send marketing communications where this is permitted by law and, where required, you have given your consent.
LAWFUL BASES FOR USING YOUR PERSONAL INFORMATION
We use your personal information where we have a lawful basis to do so. Depending on the circumstances, these may include:
• Contract – where processing is necessary to process and fulfil your order or provide services you have requested.
• Legal obligation – where we need to process information to comply with a legal or regulatory requirement.
• Legitimate interests – where processing is necessary for purposes such as operating and improving our business, maintaining website security, preventing fraud and providing customer service, provided that our interests do not override your rights and interests.
• Consent – where you have given consent for a particular use of your information, such as certain marketing communications or non-essential cookies.
You may withdraw consent at any time where we rely on consent as the lawful basis for processing.
WHO WE SHARE YOUR PERSONAL INFORMATION WITH
We may share personal information with trusted third parties where reasonably necessary to operate our business and provide our products and services. These may include:
• Shopify, which provides our e-commerce platform;
• payment service providers;
• third-party suppliers and fulfilment partners;
• delivery and courier providers;
• website, hosting, security, technology and analytics providers;
• professional advisers and service providers; and
• government bodies, regulators, law enforcement authorities or other parties where we are legally required to do so or where necessary to protect our legal rights.
We only share information that is reasonably necessary for the relevant purpose.
THIRD-PARTY SUPPLIERS AND DIRECT DELIVERY
Premium Athletics operates as an online retailer and may use third-party suppliers to fulfil and dispatch orders.
Where a supplier fulfils an order directly to you, we may need to provide the supplier with relevant information such as your name, delivery address, email address, telephone number and order details so that the product can be delivered to you.
Depending on the circumstances, a supplier may process personal information on our behalf or may have its own legal responsibilities in relation to the information it receives.
We take reasonable steps to work with reputable suppliers and service providers and to ensure that personal information is handled appropriately.
COOKIES AND SIMILAR TECHNOLOGIES
Our website uses cookies and similar technologies.
Some cookies are essential for the operation, security and functionality of our website, including features such as shopping carts, checkout and customer preferences.
We may also use non-essential cookies or similar technologies for purposes such as understanding website usage and improving our website. Where required by law, we will ask for your consent before using non-essential cookies.
You may be able to manage or disable cookies through our website's cookie controls or through your browser settings. Disabling certain cookies may affect the functionality of the website.
SHOPIFY ANALYTICS AND WEBSITE USAGE
Our website is hosted and operated using Shopify. Shopify may collect and process information about how visitors interact with our website and may provide us with information and reports about website activity and store performance.
We may use this information to understand how our website is being used, improve our services and monitor the performance of our online store.
Where required by law, we will obtain appropriate consent before using non-essential analytics cookies or similar technologies.
MARKETING
We may use your personal information to provide information about Premium Athletics, our products and relevant offers where this is permitted by law.
Where consent is required, we will only send marketing communications where you have provided the necessary consent.
You can unsubscribe from marketing emails at any time by using the unsubscribe option included in the communication or by contacting us at info@premiumathletics.co.uk.
You have an absolute right to object to the use of your personal information for direct marketing.
DATA RETENTION
We keep personal information only for as long as reasonably necessary for the purposes for which it was collected.
The length of time we retain information will depend on factors such as the type of information, the purpose for which it is used, our legal and accounting obligations, whether there is an ongoing relationship with you and whether we need to retain information to deal with complaints, disputes or legal claims.
When personal information is no longer required, we will securely delete it or anonymise it where appropriate.
INTERNATIONAL DATA TRANSFERS
Some of the third-party service providers we use may process personal information outside the United Kingdom.
Where personal information is transferred outside the UK, we will take appropriate steps to ensure that the transfer is carried out in accordance with applicable UK data protection law and that appropriate safeguards are in place where required.
YOUR DATA PROTECTION RIGHTS
Depending on the circumstances and subject to applicable law, you may have the right to:
• request access to the personal information we hold about you;
• ask us to correct inaccurate or incomplete information;
• request deletion of your personal information where there is no good reason for us to continue processing it;
• request restriction of processing in certain circumstances;
• object to certain types of processing, including direct marketing;
• request the transfer of certain personal information to you or another organisation where the right to data portability applies; and
• withdraw your consent where we rely on consent as our lawful basis for processing.
These rights are subject to certain conditions and legal exemptions.
To exercise your rights, please contact us using the details below.
COMPLAINTS
If you have concerns about how we use your personal information, please contact us first so that we can try to resolve the matter.
You also have the right to complain to the Information Commissioner's Office (ICO), which is the UK's data protection regulator.
CHILDREN
Our website is intended for a general audience and is not specifically directed at children.
We do not knowingly collect personal information from children for marketing purposes. If you believe that a child has provided personal information to us without appropriate consent, please contact us so that we can consider the appropriate action.
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes to our business, the services we use, our data processing practices or applicable legal and regulatory requirements.
The latest version of this Privacy Policy will always be available on this page.
CONTACT US
If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:
IS E-COMMERCE trading as Premium Athletics
Company registration number: 17339597
Registered office: [INSERT REGISTERED OFFICE ADDRESS]
Email: info@premiumathletics.co.uk